Sidharth Shankar Subramanian (51) was the promoter and Vice Chairman of Sterling Holiday Resorts (India) Limited (STERLINH), a leading Vacation Ownership and Leisure Hospitality Company in India.

He completed his Bachelor of Commerce from the University of Madras, graduating in the top 1 percent. He went onto acquiring his Management Degree with a concentration on Financial Derivatives and Information Systems from the College of Business, Iowa State University, where he was the recipient of the Graduate College Assistantship Award for Outstanding Academic Achievement.

He founded Concorde Digital Technologies in 1998 in Chennai, India and successfully established the company in the Remote Processing and Medical Transcriptions Services space. Following this, Concorde India successfully established a partnership with Medscribe Inc., a remote processing company based out of Arleta, CA through its wholly owned subsidiary Concorde Digital Technologies USA Inc., based out of Northridge, CA. After, successfully helming the operations of Concorde/Medscribe in Southern California based out of Los Angeles for many years, he returned to India in 2007.

Upon his return to India, Sidharth was inducted into the board of Sterling Holidays Resorts India a large publicly listed Holiday Resort and Hotel company. In 2008, he was tasked with reviving the company, at an extremely challenging time. He took charge at a time when the company was laden with debt and unable to meet its commitments to its stakeholders. Over the next few years, he used all his financial and business management skills to manage cash flows and the expectations of various stakeholder groups. It is also to his credit that he turned away several lucrative takeover offers from large business groups in India when he assessed that the fit was not in the best interests of the future of brand.

Sidharth finally divested a portion of the Sterling Holidays in 2009, when he found an investor in Sidharth Mehta the founder and promoter of Bay Capital Partners London, who was committed to realizing the true potential of the company in the growing Vacation Ownership market in India.

In 2014, he sold his stake in Sterling Holiday Resorts India Limited along with all the other investors who were onboard at that time which included some marquee names like Radhakrishnan Damani (DMart), Rakesh Jhunjhunwala, Amit Jatia (McDonalds India), Darshanbhai Patel of Fogg fame among others, to Fairfax of Canada (a large Private Equity Fund) and Sterling Holidays eventually became a subsidiary of Thomas Cook India Limited which is another Fairfax company.

Today, Sterling Holiday Resorts (India) Limited is a company with over 40 resorts in its portfolio and is well on its way to exponential growth aiming to become the No. 1 Vacation Ownership & Leisure Hospitality company in India.

Ever since the sale, Sidharth has been actively ceding investments in the private equity space in real estate, pharma, tech and warehousing among others. He also founded S. L. Habitat (a real estate company) in July 2018, which has completed its first residential housing project for the expatriate population of Sri City, an SEZ on the Andhra Pradesh/Tamil Nadu border. He is also an avid investor in debt and equity markets in India and abroad.

Sidharth is an avid athlete and a runner. He is married to Lakshmi and has two sons and a daughter.